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Business Tips

Why Should I Blog in my Business?

By October 23, 2022July 23rd, 2023No Comments
NAWBODC_BusinessTips_Why Should I Blog in my Business

NAWBODC BusinessTips – Why Should I Blog in my Business

Is blogging difficult? No. Is it essential to your business? Yes. If you’re not blogging, you’re missing out on a tremendous opportunity to reach and convince potential customers, and reinforce current client relationships.

Why Blog?

  1. Your focused blog posts attract people searching the Internet for answers to their problems. In fact, 71% of B2B buyers consume blog content during their buyer journey.
  2. You establish your expertise and post proof of it through thoughtful articles, examples, testimonials, facts and figures.
  3. Regularly posting new content on your website boosts your search engine optimization (SEO) in organic searches for your product or service. Your chances of being found increase by 434%.
  4. Blogging keeps your website relevant. Search engines look for relevant answers to the questions people are asking and the most relevant copy and website link will appear at the top of the search results.
  5. You build engagement. Since you write in a friendly, conversational tone, your readers get to know you and build rapport even before your first actual conversation. It opens the door.
  6. Content marketing is 62% cheaper than traditional marketing.

Formatting your Blog Posts

Knowing how to format a business blog post for SEO and what to write about are important elements to blogging success. Your post must be relevant, and written in SEO-friendly format with keywords, subheads, tags, internal and external links, with a minimum of 500-1000 words.

How Often Should I Post?

It is recommended to post at least 4X a month, or once a week, but even 2X a month will have a benefit. If you don’t know how to write a post, or what to write about, consult a professional copywriter who can help you develop a plan or even write and post on your behalf onto your website.

–Statistics excerpted from a Ryan Robinson report.

Article submitted by NAWBO member Linda Barrett, a former corporate director of marketing and owner of All the Buzz Creative, offering Clio Award-winning copywriting, marketing and PR services