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Thought Leadership: It Brings in Business

By May 21, 2024No Comments

What is one way you, as a business owner, can help shine a light on your organization and bring in more clients?

Thought leadership.

The terms “thought leadership” and “managing your personal brand” are terms being thrown around these days. Why? Because they are effective ways to promote your business interests.

People can’t hire you if they don’t know your organization exists. And your organization can’t reach its full potential if you aren’t sharing the stories of your good work in strategic, effective, and realistic ways that reach and resonate with your target audiences.

People want to work with other people. They want to see the faces and hear the stories behind the brands and companies they are doing business with. It may be a business transaction, but as humans, we are wired to seek out personal connections.

How to Become a Thought Leader

  • Commit to investing time, effort, and ideally financial resources into building your reputation as a trusted and informative voice on specific topics
  • Set goals for what you hope to achieve
  • Identify your areas of expertise AND what makes your perspective unique and valuable
  • Define your target audience and conduct research on how best to reach that audience
  • Be prepared and deliver what you promise

Where Should You Invest Your Time?

There are different approaches to establishing yourself as a thought leader within your niche. To choose your best fit, consider these logistics:

  •  What resources do you have to commit to this effort?
  •  Where does your audience spend the most time?
  •  What connections do you already have, or could you strengthen, that would help you gain access to these venues and audiences?
  •  What are your overall goals and personal preferences?

Consider amping up your thought leadership presence through ways such as:

  • Conference or event speaking engagements
  • Podcasts (guesting or hosting your own)
  • Blogging, video, and other content marketing efforts
  • Op-ed pieces
  • Networking groups and events
  • Social media (Note: If you haven’t yet joined our revamped NAWBO DC LinkedIn group; it’s the lowest hanging fruit on this tree—we hope to see you there sharing your experiences!)

People love a good story. Becoming a thought leader is a way to tell your story and that of your organization by showcasing your expertise and background. It’s a way of harnessing the power of your past experiences to amplify your reach, and ultimately, to make your business more successful.

Author Bio

Sarah Wood is the founder of Sarah Wood Communication, a boutique communication agency dedicated to helping illuminate the work of purpose-driven organizations and sharing those stories with targeted audiences by providing customized communication strategies and services.